Colour
The discussion on colours was carried on 24 June 2016
tutorial class. Dr Carmen was discussing on the representation of colours, the
association of colours, meaning of colours, formal and contextual analysis of
colours. We were asked to form in a group of 5 to discuss on this.
Every colour has its own meaning and it can vary depending
on culture and circumstances. In psychology perspective, colours dedicates
different meanings. For example, red colour is colour of energy, passion,
action, ambition and determination. It is also the colour of anger and sexual
passion.
(Retrieved from https://stefansikorski.wordpress.com/visual-literacy-secondary-research/the-meaning-of-colour-in-photography/)
Every group has to discuss on one colour and my group was
asked to do on green. It was so interesting as different people will relate it
to different things in their first minds. When it comes to Green colour, the
first thing which crossed my mind is jealousy. Some of them think of animals such
as caterpillar, frog, snake and chameleon. In other hands, some of them start
to think of brands and products which are related to green colour. For example,
Starbucks and Heineken use green logo.
(Retrieved from http://www.arttherapyblog.com/resources/color-meanings-symbolism-charts/)
After we listed our many examples of ‘GREEN’, it is our
brainstorming time. We start to think the reason behind it. For example, Starbucks’s
logo is green. When I go back home, I do some research. I found that the colour
chosen is very important in marketing and advertising. People will easy to
notice green logo as it connects to natural, instructional vibe. According to
some research, it stated that colour increases brand recognition by up to 80%
and colour can be up to 85% of the reason people decide to buy. It is because
colour trigger our emotions.
(Retrieved from http://www.thedesignlove.com/top-20-famous-logos-designed-in-green/)
Besides that, we also think of social media. Nowadays, the
world is overwhelmed by high technologies. Everyone is using social media such
as whatsapp ,wechat and line. We can find some similarities among these three
social media. That’s green colour of logo. Green is psychologically denotes as
the colour of balance.
(Retrieved from https://vulcanpost.com/34531/hike-messenger/)
People is also easily linking it to parties in Malaysia or
current issue. PAS (Parti Islam Se Malaysia) itself has its own green flag.
(Retrieved from https://commons.wikimedia.org/wiki/File:PAS_logo.svg)
In conclusion, every colour has its own meaning. The choice
of using certain colour has its own reason behind it.
(Retrieved from http://www.keyword-suggestions.com/d2FybSBhbmQgY29vbCBjb2xvcnM/)
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